The recent Adobe MAX virtual conference focused heavily on these new developments and how they help both hard-core creatives and the people on the front lines responsible for getting the right assets to the right places. The move also adds some much-needed operational collaboration to Adobe’s suite of marketing tools, Experience Cloud.īut what happens beyond marketing? Adobe had made huge strides across Creative Cloud in facilitating collaboration and workflows across creative development, from design briefs to final outputs and beyond. Adobe’s proposed acquisition of Workfront squarely takes aim at the internal silo walls that disrupt marketing operations.
Adobe + Workfront-A Better Way to Workflow?įunctional silos that stymie progress consistently top the list of roadblocks to marketing and engagement success. Workfront currently has one million users across those 3,000 customers. Of Workfront’s more than 3,000 customers, over 1,000 are also Adobe customers. That relationship includes APIs that connect Workfront to Adobe Creative Cloud and Adobe Experience Cloud. That’s expected to happen within the first quarter of Adobe’s 2021 fiscal year, which starts December 1, 2020.Īdobe and Workfront had a long-standing partnership prior to the acquisition. On Monday, November 9, Adobe announced that the company had reached a definitive agreement to acquire Workfront, the enterprise work management platform, for $1.5 billion.Īccording to the press release, Workfront CEO Alex Shootman will lead the Workfront team and report into Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, once the deal closes.
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